Reaching Back to Promote New Super Mario Bros. Wii
Simple and eye-catching.
One example of Nintendo of Japan’s marketing for New Super Mario Bros. Wii uses the first level of Super Mario Bros. 3 to evoke a feeling of nostalgia and good times in the viewer. The stylized, but simple, design of the first level in the game, plus Mario with the Raccoon tail, explicitly states that NSMBW will be just as enjoyable and memorable as the Famicom classic.
Spotted at Andriasang.com.
Roberth
14 Jun, 2011
I wish they did stuff like that here in Norway.
Either that or that I become a millionaire and move to japan :D